The problem:
In a world of craft beer, John Smiths is losing share - even in trusty 'old man' locals.
In a world of craft beer, John Smiths is losing share - even in trusty 'old man' locals.
The brief:
To raise awareness of (and get people drinking) John Smiths by putting it at the centre of British pub culture in an 'extra ordinary' weekly event.
To raise awareness of (and get people drinking) John Smiths by putting it at the centre of British pub culture in an 'extra ordinary' weekly event.
The work:
We created two off-the-peg kits for bars to lay on one of two events: a horseracing commentary competition, or the John Smiths pub quiz. The fastest 'Common-Terry' contender bags a free pint, as do quiz teams who get 10/10 of their famous Johns right in the picture round.
We created two off-the-peg kits for bars to lay on one of two events: a horseracing commentary competition, or the John Smiths pub quiz. The fastest 'Common-Terry' contender bags a free pint, as do quiz teams who get 10/10 of their famous Johns right in the picture round.
The result:
Coming to old man pubs across the UK soon!
